UseFee International
This tool calculates a Usefee for media: TV, VoD, Online Display, Social Media and Out of Home to provide a guideline usage fee.
Total
£0
BSF
£0
This tool calculates a Usefee for media: TV, VoD, Online Display, Social Media and Out of Home to provide a guideline usage fee.
The international calculator generates a Usefee for a selected territory based on which media and territory is ticked.
Simply 1). Input your BSF, 2). Select the media and 3). Select which country / territory(s).
This tool uses an average UK campaign level to provide realistic International Usefee levels for your negotiations.
TV is shown in TVRs, the standard TV buying and reporting metric in the UK.
Video on Demand (VOD), Online Display, Social Media and Out of Home (Posters, often referred to as Outdoor or OOH) is shown in millions of Impressions.
An Impression is simply one view, once and is the standard metric for all Digital media and always known with Outdoor / OOH. This is a global standard metric.
The territory / country boxes provide a multiplier which relate to the value of advertising compared to the UK (index of 100).
Territory / country figures are based on a blend of Population and GDP, ie the tool takes into account both the size of the audience and the economic importance.
ie a country with twice the population of the UK and similar GDP per head, will have a Usefee twice that of the UK. If the GDP is lower per head, such as in the developing world, the Usefee will be less than twice the size in the same scenario.