Calculate a TV Usefee
Please continue to use the existing TVR calculator to calculate UK TV usage by inputting the BSF and number of TVRs to provide a guideline fee.
Frequently asked questions
How does the calculator work?
The TVR ratio reflected in this calculator has been agreed as a guideline by the Institute of Practitioners in Advertising (IPA), Incorporated Society of British Advertisers (ISBA), Association of Producers in Advertising (APA) and Equity Trade Union.
What are the use fees based on?
This TVR calculator assumes a national campaign and is based on total UK population, or ‘universe’, figures. If the TV commercial is to be shown in discreet regions only, please negotiate accordingly based on the size of that region relative to the UK population.
Where are the Terms & Conditions:
The Agreed Documents for the Employment of Artists in Commercials (2011) is available here. This is the agreed best practice terms and conditions for the engagement and employment o artists in commercials and also contains details on the above TVR calculation. The Agreed Documents have been agreed by the IPA, ISBA, APA and Equity.
Created & backed by the industry
The TVR ratio reflected in this calculator has been agreed as a guideline by the IPA, ISBA, APA and Equity Trade Union.