Useefee.tv lets performers, their representatives and employers quickly calculate the appropriate use fee for featured players in TV commercials based on the established, industry-endorsed method approved by the Personal Managers' Association, the Association of Model Agents and British Actors' Equity.
The tool on the right calculates suggested minimum rates for the rights to use one commercial only on television only for a period of one year in the territories specified (Internet rates can be found on the printed version of the Guide - see bottom of page for download details).
Terrestrial and Cable Broadcast
The use fee for each terretory is a percentage of the negotiated basic studio fee, and includes the right to use on terrestrial and cable television in the country concerned.
Satellite use is also included where the station's primary audience is in the country purchased.
Where a satellite station audience is spread over a number of territories then an appropriate fee should be negotiated taking into account the availability of the product in those territories and the effect the exposure will have on the artiste's ability to appear in other commercials in those territories. To view percentage figures for each country please download and print out the document below.
How it is Calculated
National percentages are based on a number of different factors, TV set counts or population figures. Where this is not the case, economic strengths are taken into consideration. Sources include Zenith media publications and Whitaker's Almanack.
As no territory is considered at less than 100%, it might not necessarily be appropriate to add together all the percentages if wanting to buy an entire continent. A suitable fee should be negotiated based on the population figures for the whole region for guidance. To view population figures please download and print out the document below.
There are many territories shown (e.g. Liechtenstein) where no separate TV service is currently available. They are included in case such a service becomes available in the future.
France and its Dependencies
French possessions are known collectively as “DOM TOM” (Départments Outre Mer et Terretoires Outre Mer). French possessions can be bought separately or with France (choose ‘France (INcluding DOM TOM)’).
Other Dependencies and Territories
For a more precise description of the political status of overseas dependencies, etc, see the downloadable version of the Guide.