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Useefee.tv lets performers, their representatives and employers quickly calculate the appropriate use fee for featured players in TV commercials based on the established, industry-endorsed method approved by the Personal Managers' Association, the Association of Model Agents and British Actors' Equity.
UK USA
  Useful Information
The tool on the right calculates suggested minimum rates for the rights to use one commercial only on television only for a period of one year in the territories specified (Internet rates can be found on the printed version of the Guide - see bottom of page for download details).

Terrestrial and Cable Broadcast
The use fee for each terretory is a percentage of the negotiated basic studio fee, and includes the right to use on terrestrial and cable television in the country concerned.

Satellite Broadcast
Satellite use is also included where the station's primary audience is in the country purchased.

Where a satellite station audience is spread over a number of territories then an appropriate fee should be negotiated taking into account the availability of the product in those territories and the effect the exposure will have on the artiste's ability to appear in other commercials in those territories. To view percentage figures for each country please download and print out the document below.

How it is Calculated
National percentages are based on a number of different factors, TV set counts or population figures. Where this is not the case, economic strengths are taken into consideration. Sources include Zenith media publications and Whitaker's Almanack.

Continental Coverage
As no territory is considered at less than 100%, it might not necessarily be appropriate to add together all the percentages if wanting to buy an entire continent. A suitable fee should be negotiated based on the population figures for the whole region for guidance. To view population figures please download and print out the document below.

Developing Markets
There are many territories shown (e.g. Liechtenstein) where no separate TV service is currently available. They are included in case such a service becomes available in the future.

France and its Dependencies
French possessions are known collectively as “DOM TOM” (Départments Outre Mer et Terretoires Outre Mer). French possessions can be bought separately or with France (choose ‘France (INcluding DOM TOM)’).

Other Dependencies and Territories
For a more precise description of the political status of overseas dependencies, etc, see the downloadable version of the Guide.

Download a printable version of the 'Guide to payments for commercials made for use outside the UK (TV and Internet)'. Please note that South Sudan is not shown on the printed version of the Guide. The recommended rate for TV is 100% of the BSF
(You will need Adobe Acrobat to read this file. Please follow the link below for a free download of this software.)
Click here for Adobe Acrobat download
<< Choose required region
Calculate your International Use Fee
Basic Studio Fee £
Select individual countries from the ALPHABETICAL LIST at the bottom of the screen by ticking the box next to country or countries of choice.
You can add a WHOLE CONTINENT by clicking on the name of the continent shown in CAPITAL LETTERS before the ALPHABETICAL LIST. ALL the countries in the selected continent will then be automatically ticked in the ALPHABETICAL LIST of countries. You may add more countries from other continents at this stage if you wish. To REMOVE a country at any time before calculating, click on the box next to the country to be removed (the tick will then disappear). When your choice is complete, press ENTER on your keyboard (or click on CALCULATE at the bottom of ALPHABETICAL LIST).

AFRICA
AMERICA (Central & Carribbean)
AMERICA (North)
AMERICA (South)
ASIA
EUROPE
NEAR & MIDDLE EAST
PACIFIC
Clear all
Afghanistan100%
Albania100%
Algeria200%
Andorra100%
Angola100%
Anguilla (British Poss.)100%
Antigua/Barbuda100%
Argentina275%
Armenia100%
Aruba (See Dutch Caribbean)  
Ascension Island (British Poss.)100%
Australia350%
Austria200%
Azerbai]an100%
Azores (Part Of Portugal)100%
Bahamas100%
Bahrain100%
Balearic Is. (Part Of Spain)100%
Bangladesh100%
Barbados100%
Belarus150%
Belgium200%
Belize100%
Benin100%
Bermuda (British Poss.)100%
Bhutan100%
Bolivia100%
Bonaire (See Dutch Caribbean)  
Bosnia-Hercegovina100%
Botswana100%
Brazil500%
Brunei100%
Bulgaria100%
Burkina Faso100%
Burma (See Myanmar)  
Burundi100%
Cambodia100%
Cameroon100%
Canada As Per Actra Agreement  
Canary Is. (Part Of Spain)100%
Cape Verde Islands100%
Cayman Is. (British Poss.)100%
Central Africa Rep100%
Ceuta (Region Of Spain)100%
Chad100%
Chile100%
China (Peoples Republic Of)600%
Christmas Is. (Australian Terr.)100%
Columbia275%
Comoros100%
Congo (Democratic Rep.of)100%
Congo Brazzaville (Rep.of)100%
Cook Is. (Nz Assoc. State)100%
Costa Rica100%
Cote D' Ivoire100%
Croatia100%
Cuba100%
Curacao (See Dutch Caribbean)  
Cyprus100%
Czech Republic200%
Denmark200%
Djibouti100%
Dom Tom (See France)  
Dominica100%
Dominican Republic100%
Dutch Caribbean (A Colloquial Term - Political Status Varies). Percentage Stated Includes Use In All The Following: Aruba, Bonaire, Curacao, Saba, St. Eustatius. St Maarten ( Dutch & French ) 100%
East Timor100%
Easter Is. (Chilean Poss.)100%
Ecuador100%
Egypt275%
El Salvador100%
Equatorial Guinea100%
Eritrea100%
Estonia100%
Ethiopia100%
Faeroe Is. (Danish Poss.)100%
Falkland Is. (British Poss.)100%
Fiji100%
Finland200%
France (Excluding Domtom)500%
France (Including Domtom)600%
French Guiana (Guyanne) ( French Poss.)100%
French Polynesia (Includes Society Is. Tahiti Etc.)100%
Gabon100%
Galapagos Is. (Ecuadorian Poss.)100%
Gambia100%
Georgia100%
Germany500%
Ghana200%
Gibraltar (British Poss.)100%
Greece200%
Greenland (Danish Poss.)100%
Grenada100%
Guadeloupe (French Poss.)100%
Guam (U.S. Poss.)100%
Guatemala100%
Guinea100%
Guinea-Bissau100%
Guyana100%
Haiti100%
Honduras100%
Hong Kong (Special Admin Region Of China)200%
Hungary200%
Iceland100%
India500%
Indonesia500%
Iran100%
Iraq100%
Ireland (N.) As Per Rest Of U.K.  
Ireland (Rep. Of)300%
Israel (Inc. W.bank & Gaza)100%
Italy500%
Ivory Coast (See Cote D'lvoire)  
Jamaica100%
Japan600%
Jordan100%
Kazakhstan100%
Kenya200%
Kiribati100%
Korea (North)100%
Korea (South)400%
Kosovo (If Bought Separately)100%
Kuwait100%
Kyrgyzstan100%
Laos100%
Latvia100%
Lebanon100%
Lesotho100%
Liberia100%
Libya100%
Liechtenstein100%
Lithuania100%
Luxembourg100%
Macao (Special Admin Region Of China)100%
Macedonia100%
Madagascar100%
Madeira (Part Of Portugal.)100%
Majorca (See Balearic Is.)  
Malawi100%
Malaysia275%
Maldives100%
Mali100%
Malta100%
Marshall Is.100%
Martinique (French Poss.)100%
Mauritania100%
Mauritius100%
Mayotte (French Poss.)100%
Melilla (Region Of Spain)100%
Mexico500%
Micronesia100%
Minorca (See Balearic Is.)  
Moldova100%
Monaco100%
Mongolia100%
Montenegro100%
Montserrat (British Poss.)100%
Morocco200%
Mozambique100%
Myanmar100%
Namibia100%
Nauru100%
Nepal100%
Netherlands275%
Netherlands Antilles (Dutch Poss.)100%
New Caledonia (French Poss.)100%
New Zealand200%
Nicaragua100%
Niger100%
Nigeria400%
Norfolk Is. (Australian Poss.)100%
Northern Marianas100%
Norway200%
Nuie (N.Z. Associated State)100%
Oman100%
Pakistan275%
Palau100%
Palestinian Auto Area100%
Panama100%
Papua New Guinea100%
Paraguay100%
Peru100%
Philippines400%
Pitcairn Is. (British Poss.)100%
Poland400%
Portugal (Inc. Possessions)200%
Puerto Rico (U.S. Poss.)100%
Qatar100%
Reunion (French Poss.)100%
Romania275%
Russia500%
Rwanda100%
Saba (See Dutch Caribbean)  
Salvador (See El Salvador)  
Samoa (Eastern) (U.S. Poss.)100%
Samoa (Western)100%
San Marino100%
Sao Tome & Principe100%
Saudi Arabia200%
Senegal100%
Serbia200%
Seychelles100%
Sierra Leone100%
Singapore200%
Slovakia100%
Slovenia100%
Somalia100%
South Africa300%
South Sudan100%
Spain (Inc. Possessions)500%
Sri Lanka100%
St. Christopher/Nevis100%
St. Eustatius (See Dutch Caribbean)  
St. Helena (British Poss.)100%
St. Lucia100%
St. Maarten (See Dutch Caribbean)  
St. Pierre & Miquelon (French Poss.)100%
St. Vincent/Grenadines100%
Sudan100%
Sudan, South (See South Sudan)  
Surinam100%
Swaziland100%
Sweden200%
Switzerland200%
Syria100%
Taiwan (Aka Rep. Of China)300%
Tajikistan100%
Tanzania200%
Thailand400%
Togo100%
Tokelau (N.Z. Poss.)100%
Tonga100%
Trinidad & Tobago100%
Tristan Da Cunha100%
Tunisia100%
Turkey400%
Turkey (Grouped In Near & Middle East)  
Turkmenistan100%
Turks & Caicos (British Poss.)100%
Tuvalu100%
Uganda100%
Ukraine400%
United Arab Emirates100%
United States As Per Sag Agreement  
Uruguay100%
Uzbekistan100%
Vanuatu100%
Vatican100%
Venezuela275%
Vietnam100%
Virgin Is. (British)100%
Virgin Is. (U.S.)100%
Wallis & Futuna Is. (French Poss.)100%
Western Sahara (Incorporated Into Morocco)100%
Yemen100%
Zaire (See Congo Dem, Rep.)  
Zambia100%
Zimbabwe100%

Disclaimer: The usefee.tv calculator is offered as a guide only. Data is believed to be correct as of 15th May 2007. While we have endeavoured to provide accurate and up to date information we cannot be held responsible for any loss incurred through its use.